WHY ALUM WORKS

Odour has a source. We go there.

Potassium alum, also known as phitkari, is the mineral at the heart of AlumFresh crystal deodorant sticks. It helps control body odour while allowing natural perspiration to continue.

Helps Control Body Odour

Formulated to effectively prevent odour development, keeping you confidently fresh throughout the day.

A Pure Mineral Alternative

Offers a clean, mineral-based formula that sits lightly on the skin surface without disrupting natural perspiration.

No Added Artificial Fragrance

Made without added artificial fragrance, alcohol or parabens.

Everyday Underarm Care

A simple mineral-based deodorant for your daily underarm-care routine.