Natural
Pure potassium alum deodorant stone with no added fragrance.
Your Everyday Alum Stick.
AlumFresh brings phitkari, also known as potassium alum or alum stone, into a convenient crystal deodorant stick for everyday underarms freshness in Pakistan
The collection
Choose your Alum Stone.
Alum Deodorant Sticks. Four Variants.
Rose
Natural crystal deodorant with a delicate rose-inspired touch.
Turmeric
Potassium alum deodorant with a turmeric-inspired skincare ritual.
Aloe Vera
Aloe Vera crystal deodorant for a gentle, simple daily freshness routine.
The ritual
Fifteen seconds, once a day.
How to Use AlumFresh Crystal Deodorant
Why alum works
Odour has a source. We go there.
Potassium alum, also known as phitkari, is the mineral at the heart of AlumFresh crystal deodorant sticks. It helps control body odour while allowing natural perspiration to continue.
Helps Control Body Odour
Formulated to effectively prevent odour development, keeping you confidently fresh throughout the day.
A Pure Mineral Alternative
Offers a clean, mineral-based formula that sits lightly on the skin surface without disrupting natural perspiration.
No Added Artificial Fragrance
Made without added artificial fragrance, alcohol or parabens.
Everyday Underarm Care
A simple mineral-based deodorant for your daily underarm-care routine.
Our story
An old remedy, a new standard.
For generations, phitkari — also known as potassium alum or alum stone — has been familiar in Pakistani personal-care routines. AlumFresh brings this traditional mineral into a convenient crystal deodorant stick for modern everyday underarm care.
Got Questions?
Frequently Asked Questions
AlumFresh is a solid alum crystal deodorant. Apply the lightly wet alum stone directly to clean underarms and allow the skin to dry before getting dressed. As with any mineral deodorant, application and drying time can affect residue.
With regular daily use, one AlumFresh crystal lasts approximately 3–5 months. Actual usage time may vary depending on how frequently and how much product is applied.
AlumFresh is made with potassium alum (phitkari), a mineral commonly known as alum stone or alum crystal. Different variants combine the mineral base with ingredients such as rose, turmeric & aloe vera.
No. AlumFresh is a crystal deodorant designed to help control body odour while allowing natural perspiration to continue.
After showering or on clean underarms, lightly wet the exposed alum stone with water. Glide the stone directly over the underarms for around 10–15 seconds, then allow the skin to dry.
With daily use on both underarms, one AlumFresh roll-on lasts 3–5 months. Compare that to a chemical deodorant spray that lasts 3–4 weeks — AlumFresh works out to significantly better value per rupee.
The tribe
Real Results, Real People
"This natural deodorant changed my life. No more irritation, just fresh confidence all day."
"Finally, a deodorant that's gentle on my skin and actually works. Highly recommend!"
"Love the natural ingredients. My skin feels healthier and I smell amazing."
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